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Everytime i open linkedin ads pops up5/16/2023 In the next section, we unpack the different types of LinkedIn Ads you can create as part of your campaign. And, therefore, the more likely you are to have a better ROI. You don't have to use all of LinkedIn's targeting options - but, the more specific the targeting criteria, the more relevant it's likely to be to the audience you select. LinkedIn allows you to target according to a few different categories - refer to our points on targeting options that we reviewed above. ![]() Targeting who sees your ad can help it fulfill its campaign objective - the more specific and relevant it is to your audience, the better it’ll perform. Next, choose the parameters of your target audience. Lead generation will show a LinkedIn lead generation form with pre-filled LinkedIn profile data to those LinkedIn users most likely to engage with the form. Video views will increase the exposure of your videos to people who are likely to engage with them. According to LinkedIn, this type of campaign will also boost brand awareness (at least while that objective option remains unavailable).Įngagement will increase engagement on your content and boost followers on your LinkedIn Company Page. Website visits will drive traffic to your website and landing pages. Under those themes, some available campaign objectives are: There are three overarching campaign themes: Awareness, Consideration, and Conversions. According to LinkedIn, choosing an objective helps them, "customize your campaign creation, deliver the best ROI for your stated goal, and show you relevant reporting.” Your objective is what you want people to do when they see your ads. Once you choose your Campaign Group and name, you can start setting up your LinkedIn campaign. Compare this to something like "Unicorn Food Test 1," which doesn't indicate anything about who the ad is targeting. That name describes exactly who I'm targeting, without having to view its details. ![]() You can leave the Default Campaign Group as-is or create a new Group.Īs for the campaign name, these are only visible internally, so we recommend you choose a highly informative name - especially if you have a few different folks working on the campaign.įor example, if I was running a test to determine the best type of demographic targeting, I might use the title, "Unicorn Food Ad Test - North America, 18 to 24, Female." Campaign Groups help you organize your campaign. We’ll be covering that new process in this article - to learn more, check out this page.įirst, indicate a Campaign Group and name your campaign. Note: As of 2019, LinkedIn introduced a “new objective-based campaign creation experience”. On your dashboard - or "Campaign Manager," as it's formally called - you'll see a call-to-action (CTA) to Create Campaign.Ĭlick that button, and you'll be redirected to a page where you can start setting up your campaign. (Don't worry, you won't be charged until your campaign is live - from there, you'll be charged periodically for ad clicks and other engagements.) If you haven’t entered your billing information, you’ll need to do so to unlock your account. Next, you’ll be taken to your member dashboard. Make sure you enter your associated LinkedIn Company Page if you have one. Visit this page to get started with your campaign, and select Create Ad.įrom there, you'll be prompted to create a LinkedIn Campaign Manager account (if you haven’t yet). Your LinkedIn advertising campaigns will live on a platform separate from the LinkedIn you see every day - the LinkedIn Marketing Solutions platform. In this section, we walk through how to set up a campaign and build your ad(s) - plus some best practices and tips for each. When establishing who it is you're going to target, LinkedIn provides over 20 different audience attributes and targeting categories that you can select from - examples include company name, company size, member groups, member interests, member schools, job title, job seniority, and skills. With LinkedIn, the process of selecting the audience you're going to target works the same way, no matter which type of ad you select. How does LinkedIn targeting work?Īd targeting in LinkedIn helps you run a successful advertising campaign - that's because when you target the right people, it leads to greater engagement and more conversions. Reviewing these options now will help you in step three below, where we review targeting on LinkedIn. Here's some more information on how LinkedIn targeting actually works and what those targeting options are. In the above definition, we mentioned LinkedIn targeting options. LinkedIn Ads work in five steps, once you have LinkedIn Campaign Manager: 1) Choose an objective (awareness, consideration, or conversions), 2) Select targeting criteria, 3) Pick an ad format (sponsored, message, dynamic, or text ads), 4) Set an ad budget, and 5) Measure your ad's success.
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